Make sure your message gets heard.
Content Marketing
When it comes to writing, tone is everything. If content isn't crafted to reflect your company's established voice, it won't be effective—and it won't attract new customers. With more than 20 years of content creation under my belt, I have the power to unite your voice and deliver total brand consistency—regardless of industry or audience.
Lead Gen/Campaign Management
Lead and demand generation is about much more than simply driving lead acquisition—it’s about converting those leads into actual sales. I draft detailed campaign briefs, determine target assets, and craft compelling content that converts MELs into concrete opportunities.
Editing
From data sheets to customer success stories to blog posts—and beyond—I establish and maintain “one voice to rule them all.” As a professional writer and editor, the crux of my role is to ensure that established brand and writing style guidelines are followed—and that SEO is sprinkled throughout.
Design & Layout
Good design brings strong writing to life—across the buyer journey. I create collateral that is visually attractive and compelling, inviting prospective customers to dig in and spend time getting to know us—to form a lasting relationship.
Branding
I have helped guide several high-tech companies through extensive rebranding exercises, including vetting new company names, global logo and font development, and complete redesign of the website and all sales enablement tools.
Persona Development / IDC
Do you know who you’re selling to? Whether you have one persona or many, I help add flesh to the bones of your target market. Together we can identify your Ideal Customer Profile—and learn what pieces of content make them tick.